Top Crypto PR Agencies in 2026
The top crypto PR agencies in 2026 are MarketAcross, Luna PR, AP Collective, Coinbound and Wachsman, spanning full-stack launch communications through to institutional financial press. Alongside them, Cryptic pairs earned media with the largest vetted KOL network in the category.
This comparison covers six agencies a token founder can shortlist with confidence, and what each one is genuinely best at.
Quick answer
MarketAcross
Best for: full-stack PR at scale
Key strength: publisher network, major-brand roster
Ideal stage: growth to enterprise
Luna PR
Best for: global multi-market PR
Key strength: 750+ clients since 2017, four offices
Ideal stage: seed to growth
AP Collective
Best for: full-stack launch PR and growth
Key strength: 100+ brands, 5,000+ creators, embedded-team model
Ideal stage: token launches, TGE
Coinbound
Best for: PR plus influencer reach
Key strength: large Web3 KOL network behind earned media
Ideal stage: launch to growth
Wachsman
Best for: institutional and financial press
Key strength: Bloomberg, Reuters, WSJ, FT relationships
Ideal stage: regulated and institutional
Cryptic
Best for: PR and KOL under one roof
Key strength: Circle Alliance Partner, 2,000+ vetted KOLs
Ideal stage: token launches, regulated campaigns
How to choose a crypto PR agency
Four things worth checking before any call.
Where their placements actually run. Ask for recent, named coverage. An agency whose wins sit in tier-1 financial press is a different tool from one strong in crypto-native media, and a token launch usually needs the second before the first.
Retainer scope and minimums. Crypto PR retainers vary widely, and the difference is usually scope rather than quality. Confirm what a month actually includes: pitching, drafting, distribution, crisis support.
Who does the work. Boutiques put principals on accounts. Larger shops may not. Neither is wrong, but know which one you are buying.
How PR fits your launch sequence. Press attention is one workstream in a launch. Exchange preparation and crypto market making run on their own timelines, and the launches that go smoothly plan all three against the same calendar. At EchoTrade we see the market side of that sequence daily, and coordination beats sequencing every time.
The agencies
MarketAcross
Best for: full-stack crypto PR at scale.
Operating since 2014, MarketAcross is one of the longest-running PR firms dedicated to blockchain, with a publisher network reported to generate over 1.7 billion monthly impressions. Its client list includes Binance, Polygon, Polkadot and eToro, and its work spans PR, thought leadership, content and media strategy rather than placement alone. The fit is projects that want an established, full-service operation with relationships across essentially every major crypto publication, and the scale to run sustained campaigns rather than one-off announcements.
Website: marketacross.com
Luna PR
Best for: global, multi-market campaigns.
Founded in Dubai in 2017 by Nikita Sachdev, Luna PR has worked with more than 750 clients, from stealth-stage startups to publicly listed companies, with offices spanning Dubai, London, New York and Singapore. Its media relationships extend across North America, Europe, the Middle East and Asia, which makes it a strong fit for projects whose audience or investor base crosses regions. The agency covers PR alongside broader marketing, events and personal branding, with particular depth in the Middle East market that most Western agencies lack.
Website: lunapr.com
AP Collective
Best for: full-stack PR and growth around a token launch.
Founded in 2023, AP Collective operates as an embedded extension of a client's team rather than a traditional agency, with 60+ specialists across seven global regions including London, Dubai, New York and Singapore. It has supported 100+ brands across 600+ campaigns, with a client roster including Pudgy Penguins, Abstract, Raydium, NEAR Protocol, Avalanche, Polygon, Ronin, MEXC and OKX Wallet. Its PR practice sits inside a full launch stack: TGE marketing, a distribution network of 5,000+ vetted creators, community growth and go-to-market strategy, with reported results of $800M+ in capital raised across its portfolio and 2.5B+ campaign impressions. The fit is projects approaching a token launch that want communications, creator reach and growth handled as one coordinated motion.
Website: apcollective.io
Coinbound
Best for: PR amplified through influencer reach.
Founded in 2018, Coinbound built its reputation as a Web3 influencer marketing agency before expanding into PR, SEO and paid media, and that history is its distinctive strength: earned media backed by one of the largest crypto KOL networks in the industry. Clients have included MetaMask, eToro, Cosmos and Nexo. The fit is projects that want press coverage and social amplification handled as one motion rather than two vendors, particularly around launches where the two need to land together.
Website: coinbound.io
Wachsman
Best for: institutional and financial press.
Wachsman has run digital asset communications since 2015 from offices in New York, Dublin and Singapore. Its strength is mainstream financial media: relationships with Bloomberg, Reuters, the Wall Street Journal and the Financial Times, applied to crypto clients. That makes it the strongest option on this list for projects courting institutional capital or operating in regulated categories, where a Bloomberg mention carries more weight with the target audience than any volume of crypto-native coverage.
Website: wachsman.com
Cryptic
Best for: PR and KOL campaigns under one roof, and regulated-category work.
Cryptic, founded in 2020, is a verified Circle Alliance Partner that has worked with Binance, Bybit, Algorand, OKX, Canton and Polymarket, with PR placements across CNBC, Forbes, CoinDesk, CoinTelegraph and over 100 tier-1 publications. Its distinctive combination is earned media plus a network of 2,000+ vetted KOLs tracked through its own platform, Metricus, with delivery across nine offices in 14 languages. The Circle accreditation matters specifically for stablecoin, RWA and regulated campaigns, where most agencies cannot operate.
Disclosure: Cryptic is an EchoTrade partner.
Website: crypticweb3.com
FAQ
How much does a crypto PR agency cost?
Most crypto PR agencies work on monthly retainers, and pricing varies with scope: pitching and placements only, or strategy, content and crisis support included. Boutiques tend to start lower with principal attention included, while larger firms price for team coverage. Ask what a month includes before comparing numbers, because scope differences explain most price differences.
When should a token project hire a PR agency?
Six to eight weeks before the news you want covered, at minimum. Journalist relationships and story development take time, and agencies brought in the week of a launch can distribute an announcement but cannot build the narrative around it. For a token launch, PR should be planned against the same calendar as exchange preparation and liquidity work.
What is the difference between crypto PR and crypto marketing?
PR earns coverage through journalists and publications, and its output is credibility. Marketing buys or builds reach directly through ads, KOLs, content and community, and its output is attention. Most token launches need both, and several agencies on this list deliver both, but they are different disciplines with different timelines and different measures of success.
Do PR agencies guarantee media placements?
Reputable ones do not guarantee specific tier-1 placements, because editorial coverage is not theirs to promise. Agencies that guarantee named outlets are usually selling paid placement dressed as earned media. What a good agency will show instead is a track record of recent, named coverage for comparable clients.
Can one agency handle PR for a global token launch?
Several on this list are built for exactly that, with offices across regions and multilingual delivery. The practical check is whether the agency has real media relationships in the specific regions your audience lives in, rather than a headquarters plus a mailing list. Ask for named placements in each target market.
About EchoTrade: EchoTrade is a crypto market making firm founded in 2023. We work with token projects across more than 90 centralized and decentralized exchanges, with more than 20 traders managing order books, supporting over 100 active projects and more than 2,000 token launches. EchoTrade is an official Liquidity Partner of MEXC.